Challenge Your Assumptions About What Works on Social Media

Social Media
Even before I worked for the City of Round Rock, I knew their social media game was the stuff of legend. When I joined the team in 2018, I realized that just about everything I thought I knew about social media was wrong. I’ve been fortunate to work with Austin Ellington, who is the member of our team who specializes in social media, and serves as one of our TAMIO teammates. Last year alone, he handled 27,048 inbound messages (including comments and direct messages) on Facebook, and a recent post that he put together on a new development in town had an organic reach of more than two million people! Although all of our shops are different, here’s what I’ve learned working alongside Austin that might help you too: Ditch…
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Embracing Change, Whether You Want to or Not

Change
To be honest, if you were to tell me 10 years ago that I’d be writing a blog post about how change can be a good thing, I would have laughed at you. I’ve never loved change. I can vividly remember each time my parents told me we were moving out of state and how I thought my life was over, that it was all downhill from there. Not surprisingly, my life was not over in the third grade when we moved, when we moved again during high school, or after the  other big changes in my life (and I’ve been through some big ones). No doubt, 2020 has given us all a new perspective. For us public information officers, the challenges seem to keep coming in what will perhaps…
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The Power of “The Plan” – Thriving in a Year Like 2020

Strategic Plan
As we turned the corner into 2020, most of us had fresh visions for the new year with plans and goals to pursue. Aaaaahhhhh… but 2020 had other ideas! How many memes have we seen (or created) to define and describe this “unprecedented” year? Yes, that’s on the list of words we never want to use again. Our job is to adapt, pivot, and find ways to thrive, not just survive! Haven’t we witnessed the efforts of local restaurants in our communities to adapt to the world of “curbside or takeout,” and build an entirely new fan base with their efforts? Who would have dreamed that drive-in movies might make such a dramatic comeback? And don’t you wish you had bought stock in Zoom in 2019? I watched my local…
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