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Judges reserve the right to reassign entries to categories other than those in which the entries have been submitted, if they believe that this will result in a fairer evaluation.

I. Print

  • External Newsletter or Magazine — A regularly produced newsletter or magazine distributed to residents, businesses, or other groups of external customers (submit two different issues). | Judging Criteria
  • Report — A printed material used as an official year-end summary for the governing body including, but not limited to, annual reports, water quality reports, and economic development reports. | Judging Criteria
  • Flyers, posters — A single sheet printed material. | Judging Criteria
  • Special Publication — A printed material not fitting into other categories including, but not limited to, brochures, recreation catalogs, and guides. | Judging Criteria

II. Video

  • Public Service Announcement (Educational) — A public service announcement of any length that is an original program and used to inform and/or educate viewers on a topic of public interest (such as water conservation, flu shots). | Judging Criteria
  • Public Service Announcement (Marketing) — A public service announcement of any length that is an original program and used to inform and market a topic of public interest to viewers (such as a 4th of July Celebration, Founder’s Celebration). | Judging Criteria
  • Regular or Recurring Program — A locally produced program broadcast according to a repeating schedule on a government cable channel. | Judging Criteria
  • Special or One-Time Program — A special or one-time and original program. | Judging Criteria

III. Technological Services

  • Electronic Newsletter or Magazine — A regularly-produced electronic newsletter or magazine developed for digital distribution to external customers (submit three different issues and a CD, jump drive, or URL). | Judging Criteria
  • Website — The official Internet site for the governing body or department/division of the governing body. | Judging Criteria
  • Best Use of Social Media — The use of recognized social media sites to inform and/or educate residents. | Judging Criteria
  • Electronic Report — An official year-end summary for the governing body including, but not limited to, annual reports, water quality reports, and economic development reports, developed primarily for digital distribution. | Judging Criteria
  • Best App – Best use of an app for any city service or function. | Judging Criteria

IV. Marketing

  • Plan or Campaign — A coordinated campaign intended to promote a specific program, event, or other local government function. | Judging Criteria
  • Most Creative with Least Dollars — Programs and materials that generate the biggest impact with the fewest resources expended. | Judging Criteria
  • Best Use of Promotional Item — Best use of item for promotional purposes. | Judging Criteria

V. Internal Communications

Any communication tool (printed, electronic, video, program, special event, etc.) that communicates within the organization. | Judging Criteria

VI. Special Events

  • Best One-Time Special Event — One-time event that accomplishes a set of goals established for that event. | Judging Criteria
  • Best Recurring Special Event — Recurring event that accomplishes a set of goals established for that event. | Judging Criteria

VII. Best Media Relations

Entries should explain and demonstrate the use of creative media relations. | Judging Criteria

VIII.  Best Use of Photography

Best use of Photography in print or electronic communications.  This can be a single photograph or a series of photographs.  | Judging Criteria

IX. The Cheryl A. Soward Communicator of Distinction Award

Designed to honor the best and the brightest in the field of government communications, the Cheryl A. Soward Communicator of Distinction Award recipient is selected by the TAMIO Board. The Board chooses an individual who is a government communication professional, public information officer, and/or administrator who has excelled in the communication field.

A former television reporter and anchor, Cheryl A. Soward was named the director of public information for the City of Corpus Christi in 2002. In a relatively short municipal government career, she amassed a wealth of expertise through membership and participation in TAMIO and 3CMA. Cheryl was a member of the TAMIO Board of Directors when she lost her battle with leukemia in 2006. The Cheryl A. Soward Communicator of Distinction Award was created to remember and honor Cheryl’s life and career and to encourage the level of participation, education, networking, and enthusiasm for her profession that she brought to her membership in TAMIO.