Is Accurate Coverage About Your Proposed Budget Even Possible? (It is.)

Budget, Media Relations, Organization
Tell me if this sounds familiar. You’ve developed a thorough plan to educate citizens about your city’s or county’s draft budget. The plan is so good, in fact, that it just might be a TAMI Award contender next year! But wait — your killer efforts were just scuttled by local newsrooms that didn’t get the story right. Stories so mangled that Nextdoor groups and social media comments are beyond repair. City management is under fire, and your elected officials are being criticized before they’ve even discussed or voted on the proposed budget and tax rate. In one reckless news cycle, your TAMI dreams are dashed and you’re now the meme-worthy hat-wearing dog surrounded by fire saying, “This is fine.” I wish this was a far-fetched scenario, but we know it’s not.…
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