Streaming with Purpose: How Pearland and Baytown Drive Engagement Through Live Digital Production
11:00 a.m. – Noon, April 30
Pearland and Baytown have made significant strides in strengthening public communication and digital outreach. Live streaming has become a powerful tool for informing residents, promoting transparency, and showcasing the work happening across the community. This webinar uses a clear three pillar framework to break down the value and practical steps behind effective live production:
1. Why We Do It Understand how live streaming supports strategic goals. We’ll highlight the role of live streaming in Council meetings, community events, project updates, and real time communication during weather related or emergency situations.
2. When We Do It (and When We Don’t) Some resident experiences work well for live streaming; others are better handled offline. We’ll outline how to decide when to broadcast and how to balance staff resources with public expectations.
3. How We Do It Explore the technical backbone of Baytown and Pearland’s approach — from simple, reliable streaming setups to full production workflows. Topics include technical suggestions and steps to get started.
Designed for communities of all sizes, this session provides actionable guidance to deliver consistent, resident focused digital experiences.
Jason Calder
Communications and Engagement Manager and PIO
City of Baytown
Jason Calder is the Communications and Engagement Manager and Public Information Officer for the City of Baytown, where he leads the City’s communications and public engagement efforts. Over the past four years, he’s helped shape how Baytown connects with residents through clear, timely, and straightforward communication.
Before joining the City, Jason spent 22 years in television news, building a career in storytelling, fast-paced reporting, and media relations. That experience still drives how he approaches his work today, focusing on telling real stories and making sure people have the information they need.
Jason is a two-time Emmy Award winner and has also earned recognition from the National Association of Government Communicators (NAGC), the City-County Communications and Marketing Association (3CMA), and the Texas Association of Municipal Information Officers (TAMIO) for his work in Baytown.
Outside of work, Jason spends time with his family, coaches youth soccer, and enjoys sports, live music, and collecting music memorabilia. He’s also a proud owner of a Bernedoodle named Lola.
Joe Calderon
Assistant Director of Communications
City of Pearland
Joe Calderon, a Pearland native, returned to his hometown to build his family and stay connected to his roots. Before joining the City, he ran his own freelance videography business, shaping his creative approach and leadership style. Now as Assistant Director, he focuses on capturing everyday stories that show how Pearland keeps moving.