Building Bridges with the Hispanic Community
1:00 – 2:00 p.m., February 27
Nearly 48% of Grand Prairie’s residents identify as Hispanic or Latino—the highest percentage of any city in North Texas. Recognizing this unique demographic, the City of Grand Prairie launched AmorGP, a groundbreaking initiative designed to foster authentic connections with Hispanic residents, businesses, and city employees. In this webinar, we’ll talk with Grand Prairie Public Relations Specialist Diana Hernandez about their TAMI award-winning campaign that transformed community engagement. Attendees will:
• Understand the Power of Cultural Authenticity Learn why incorporating cultural elements—such as language accessibility and heritage-inspired design—drives stronger community engagement.
• Strategies for Building Inclusive Communication Discover actionable steps for connecting with diverse populations, including translated resources, culturally relevant branding, and community partnerships.
• Measuring Impact Beyond Numbers See how engagement metrics (web traffic, social media interactions, event attendance) can reflect deeper community trust and participation.
• Creative Outreach on a Budget Explore how giveaways, video storytelling, and grassroots events can amplify your message without exceeding limited resources. Join us to discover how intentional messaging and cultural authenticity can create lasting impact.
Diana Hernandez
Public Relations Specialist
City of Grand Prairie
Diana Hernandez serves as a Public Relations Specialist for the City of Grand Prairie, a role that allows her to combine a love for communication with a passion for public service. Diana plays a key role in promoting city initiatives and ensuring residents stay informed and engaged.