Daily Agenda

DAILY AGENDA

WEDNESDAY THURSDAY FRIDAY

Wednesday, June 5

Speakers and sessions are subject to change. All events will take place in the hotel unless noted.

Noon–5 p.m.
Registration

1:30–1:45 p.m.
Welcome by TAMIO President Greg Sowell

1:45–2:30 p.m.
Opening Keynote
Sponsored by CivicLive

Passion + Action: Stop Trying to Reach Everyone with the Same Message

Everyone is more interesting than a demographic breakdown can ever be. You’re probably a different person at work on Monday morning than you are after lunch on Thursday, and even more different around 11 a.m. on a Saturday. We all have different hobbies, outlooks, drives, and moral compasses. So why would you ever try to reach everyone with a single message? Rye Clifton offers a preview of what is possible with data, from finding what drives people, to reaching people when it matters, to learning and optimizing your message.

Speaker
: Rye Clifton, Co-Founder, Harbinger AI

 

2:40–3:40 p.m. CONCURRENT SESSIONS

How to be a YouTube Star!

YouTube has been an increasingly important platform to bring awareness into the world to your brand into the world. With so much video content online, is it even possible for brands to stand out? In this session, YouTuber Sidney Diongzon will discuss how he grew his YouTube channel from 0 to 80,000 subscribers, and amassed over 4.7 million views using simple tactics and pure storytelling

Speaker
: Sidney Diongzon, Video Producer, City of McKinney

The State of Your State of the City Event (& Annual Report)

Looking for fresh ideas to rejuvenate a tired state of the city address or annual report? Four TAMIO members offer ideas for attracting hundreds to your event, crafting an award-winning report for a much-loved department, playing to your leaders’ strengths…and getting innovative even if you’re a one-man show.

Panelists
: Kelli Lewis, Marketing Director, City of Carrollton; Marissa Montoya, Communications Manager, City of Borger; and Jeff Newpher, Communications Specialist, City of Friendswood.  Moderator: Anthony Wilson, Communications Director, City of San Angelo

Proving Our Worth: Ways to Demonstrate Communication Effectiveness

We communicate for everyone else yet we leave our own story untold. Learn how to identify key services, track results, and tell our communication story. No pocket protectors or calculators required!

Speaker
: Kim Womack, CPC, Director of Communication, City of Corpus Christi

3:40–4:10 p.m.
Networking Break with Sponsors

4:15–5:15 p.m. CONCURRENT SESSIONS

Stop Hoarding Your Data: Working Together to Solve Common Problems

There are a lot of people at the conference with a lot of data. Many of those data sets are similar. Many of the goals for your municipalities are similar. So let’s work together. In this session, we’ll talk about combining data, having richer data sets, and creating incredible economies of scale (from a cost-savings and knowledge-learning perspective).

Speaker
: Rye Clifton, Co-Founder, Harbinger AI

Session Title TBA (Topic: Best Stories of Social Media)

Session description TBA.

How to Make Your Designs Sing – Even if You’re Not a Designer (Or Singer)

In our increasingly digital and social media driven communications, good design is no longer an option. It’s essential to having your messages break through to your audiences. At this session, you’ll learn from a non-designer what works and what doesn’t, as well as some affordable tools to help you get your designs in tune. And we’ve got two seasoned design pros who can make sure you’re working in harmony with any contractors you hire for graphic needs.

Panelists
: Austin Ellington, Digital Communications Coordinator, City of Round Rock; Rick Sales, Graphic Designer, City of Mansfield; and Stacey McIntyre, Digital Designer, City of Round Rock  Moderator: Will Hampton, Communications Director, City of Round Rock

5:15–6:15 p.m.
Free Time

6:15–6:30 p.m.
Bus to Restaurant Romp
The buses will start loading at 6:15 p.m. and leave at 6:30 p.m. sharp.  Both buses will leave at the same time.  Be sure to leave yourself time to find your restaurant group in the lobby.

7–9 p.m.
Restaurant Romp
The networking event that everyone loves.  Sign-up for the restaurants will go out via eblast around the end of April.  Everyone pays for their own dinner and has a great time!

8:30–9 p.m.
Return to Hotel
The first bus will leave the pick-up point at 8:30 p.m. to return to the hotel.  The second bus will leave the pick-up point at 9 p.m.

Thursday, June 6

Speakers and sessions are subject to change. All events will take place in the hotel unless noted.

7:30 a.m.–4:30 p.m.
Registration

8–9 a.m.
Breakfast and Welcome

9–10 a.m.
Morning Keynote
Sponsored by Citibot


Digital Detox

Do you feel compelled to be plugged in 24/7? To be responsive at all hours, on vacation … or even during a TAMIO session? The first step to conquering FOMO is admitting the problem. Dr. English has researched the impact on content creators of always being connected. Her findings offer a cautionary tale, for which Dr. English extends healthful counsel on balancing our online obligations with our personal care.

Speaker
: Dr. Ashley English, Instructor, Texas Christian University

 

 

 

10–10:30 a.m.
Networking Break with Sponsors

10:30–11:30 a.m. CONCURRENT SESSIONS

Runnin’ and Gunnin’: Video and More for Communicators on the Go

In today’s communications landscape, we all know there’s one thing we need to do more of — make videos to showcase our cities and their new for the citizens. It’s all about planning an awesome shot, setting up your equipment, and editing it all down into the perfect project. But there’s two things blocking you: knowledge and time. If you are a one-person shop, you can’t just forget about it and pretend videos don’t exist, right? Never fear! This session has the tips, tricks, tech, tools, and toys you need to produce more video for all types of media and make it pop. (Even when you don’t really have the time).

Speaker
: Brian Ligon, Communications and Marketing Director, City of Mont Belvieu

Session Title TBA (Topic: Finding Influencers and Advocates)

Session description TBA.

Reaching Hard To Reach Audiences

Google “hard to reach” and at the top of the results you’ll find this definition, “In the context of local government, ‘hard to reach’ is a term sometimes used to describe those sections of the community that are difficult to involve in public participation.” If you haven’t experienced it yet, we assure you there will come a time in your career when you will have to figure out a way to reach such a group. To learn some tricks of the trade, join this panel session for case-study style accounts from people who’ve been there and have had to devise creative ways to reach out to select communities. This session will also include plenty of time for audience questions and dialogue to help you find ways to reach your own “hard to reach”.

Panelists
: TBA

11:45 a.m.–12:45 p.m.
Lunch and Membership Business Meeting

12:45–2 p.m.
Luncheon Keynote
Sponsored by Nelcom Media, Inc.

TAMIO Film Festival

Sit back and enjoy the best videos created by you and your peers in this favorite, annual TAMIO session

Moderator
: Molly Fox, Director of Communications, Town of Flower Mound

2:15–3:15 p.m. CONCURRENT SESSIONS

Proving Our Worth: Ways to Demonstrate Communication Effectiveness (repeat session)

We communicate for everyone else yet we leave our own story untold. Learn how to identify key services, track results, and tell our communication story. No pocket protectors or calculators required!

Speaker
: Kim Womack, CPC, Director of Communication, City of Corpus Christi

All I Need Is a Miracle – Using Social Media for Issues Management

Getting productive online engagement on controversial issues or projects may seem like The Impossible Dream, but it can be done. With thoughtful planning, solid execution, and a strong backbone, you’ll be able to Celebrate Good Times (Come On). Two award-winning professionals from the City of Round Rock will present a case study of how you can best utilize social media channels for successful citizen participation. Otherwise, you may wind up as Somebody That I Used To Know.

Panelists
: Austin Ellington, Digital Communications Coordinator, City of Round Rock and Will Hampton, Communications and Marketing Director, City of Round Rock

Runnin’ and Gunnin’: Video and More for Communicators on the Go (repeat session)

In today’s communications landscape, we all know there’s one thing we need to do more of — make videos to showcase our cities and their new for the citizens. It’s all about planning an awesome shot, setting up your equipment, and editing it all down into the perfect project. But there’s two things blocking you: knowledge and time. If you are a one-person shop, you can’t just forget about it and pretend videos don’t exist, right? Never fear! This session has the tips, tricks, tech, tools, and toys you need to produce more video for all types of media and make it pop. (Even when you don’t really have the time).

Speaker
: Brian Ligon, Communications and Marketing Director, City of Mont Belvieu

3:15–3:45 p.m.
Networking Break with Sponsors

3:45–4:45 p.m. CONCURRENT SESSIONS

“Alexa, Play My City’s Podcast…”

A not-so-little voice is whispering: Move over mobile marketing and make way for voice technology. With a growing impact on user experience and SEO (search engine optimization) strategies, it’s critical for local governments to adapt to one of the most disruptive forces to hit communications since the internet became mainstream. Likewise, increased demand for time-saving information sources has driven growth of a high-tech version of an old-school medium. More than 24 percent of Americans over the age of 12 now listen to podcasts on a monthly basis. Is your city ready to be heard? Join our panel to learn how you can add voice-driven strategies to your communications and marketing mix.

Panelists
: Shannah Hayley, Director of Communications & Community Outreach, City of Plano:  Ryan Hunt, Managing Editor, City of Arlington; and  Jay Socol, Director of Communications, City of College Station

Public Safety: Working Across the Aisle

Your police department is hesitant to release info on an incident, but your mayor wants to get out in front of it. A natural disaster crosses jurisdictional lines and several PIOs are trying to balance their communication needs. Sound familiar? Learn tactics and strategies to ensure your message stays on point, even when everything else is hitting the proverbial fan.

Panelists
: Rhonda Simpson, City of Dallas Office Of Emergency Management; More to come! ModeratorSara Bustilloz, Communications and Marketing Manager, City of Round Rock

Session Title TBA (Topic: Websites)

Session description TBA.

7–9 p.m.
TAMI Awards Banquet
Our annual awards brought to you at night!  With over 300 entries, this is an event our members look forward to all year.  Come find out who won this year!
TAMI Awards Submission Program sponsored by Granicus

Friday, June 7

Speakers and sessions are subject to change. All events will take place in the hotel unless noted.

7:30 a.m.–10 a.m.
Registration

8:00–9:35 a.m.
Breakfast and Morning Keynote

Won’t You Be My Neighbor? Coffee With the Folks Nextdoor.

When it was launched in 2011, social networking platform Nextdoor sought to connect communities one neighborhood at a time. Eight years and more than 200,000 neighborhoods later, Nextdoor is a growing source for residents to connect on everything from lost pets to crime reports. With the addition of Nextdoor for Public Agencies, cities across the country are using Nextdoor to provide information to their constituents. What next for Nextdoor? Robbie Turner with the platform’s Public Agency Team will offer a quick introduction for the rookie’s in the room, best practices for agencies that are already using Nextdoor and offer a look at the platform’s future.

Speaker
: Robbie Turner, Public Agency Team, Nextdoor

 

 

9:40–10:40 a.m.
Closing Keynote
Sponsored by Cooksey Communications

How Our Profession Can Win the Internet & Save the Day

Let’s be honest, the future of communications and social media is changing. Kristy Dalton — known by many in our industry as “GovGirl” — will describe what’s at stake and how we can find a balance in managing agency issues while mitigating risks. In this fun and empowering closing keynote, you’ll learn how to take charge and position your profession as a government communicator as THE expert who is ready to guide your agency through any challenge.

Speaker
: Kristy Dalton, CEO, Government Social Media LLC

 

10:45 a.m.
Closing