Daily Agenda


Speakers and sessions are subject to change. All events will take place in the hotel unless noted.


Wednesday, June 6

Noon–5 p.m.  | Registration

1:30–1:45 p.m.  |  Welcome by TAMIO President Jay Socol

1:45–2:30 p.m.  |  Opening Keynote
Sponsored by CivicLive

The 2019 Texas Legislative Session: What to Expect and How to Communicate it to Your Residents.

For many Texas municipalities, it seemed as though some members of the 2017 legislature were declaring war on cities. From revenue caps to bathroom bills, the session was a battle of wills over local control and who will make the critical decisions in these communities. The 2019 session isn’t expected to be any better, and in fact it might be worse. The bills that could be filed may significantly impact communities across Texas; cities that are working to make decisions on tax rates, growth, new facilities, and city services. A key factor in efforts to gain support for local control will be effective communication to residents on how these measures will impact their daily lives. The Texas Municipal League has championed the cause of municipalities for more than 100 years, especially in the area of legislative affairs, and they will once again lead the charge in 2019. TML Executive Director Bennett Sandlin will discuss the key issues expected from the State Capitol next year and offer ideas on how city communicators can get the message to their residents that local control keeps the fate of their communities in their hands. // Speaker: Bennett Sandlin, Executive Director, Texas Municipal League

2:45–3:50 p.m.  |  Second Keynote
Sponsored by Swiftreach Networks, Inc.

City Manager Forum

Think of it like a fireside chat – without the fireplace.  We’ll have a sit down with three city managers to hear their perspectives on the critical nature of what we do as local government communicators. We’ll ask about the importance of top-flight communications in shaping public perception, as well as the need for effective citizen engagement. And since they’re the bosses, anything else they want to talk about!// Panelists: Spencer Cronk, City Manager, City of Austin; Laurie Hadley, City Manager, City of Round Rock; and David Morgan, City Manager, City of Georgetown//Moderator: Jay Warren, CPC, Marketing and Communications Manager, City of Arlington

3:50–4:15 p.m.  | Networking Beverage Break with Sponsors



Love Your Trolls

Anyone who manages social media pages for a government entity knows that trolls are just part of the gig, but they don’t have to ruin your page or your day! In fact, trolls can become a valuable piece of your social media ecosystem – even if they are a bit gross. This session will focus on prepping for your inevitable detractors, handling them like a pro (beyond ignoring them or pushing those “delete” or “ban” buttons) and even using them for your own benefit. Gather your facts, get your mind right and let’s do this! // Speaker: Rachel Reynolds, Public Information Officer, City of Keller

This Is Us: Transforming Government Communications Through Storytelling

The changing media landscape has communication departments focused on becoming their own newsroom and many government communicators are back to their former careers: being reporters. However it’s not just about reporting your organization’s news to your residents; it’s also about telling your story. Compelling and powerful stories can be found everywhere in your organization and can be told through everything from newsletters and annual reports to social media posts and videos. Creative storytelling can connect with your residents on an emotional level and breakthrough where traditional communications sometime struggle. What are the most important stories for your city to tell and what is the best way to craft those stories? What can transform a story from the mundane to the memorable? We’ll help you find the stories; discover how to tell them and how to leverage good stories to boost your organization’s profile // Speakers: Jay Warren, CPC, Marketing and Communications Manager, City of Arlington and Belinda Willis, CPC, Director Communications and Marketing, City of Mansfield

When Hollywood Comes to Town

With the recent uptick in film and television projects statewide, communities must be prepared to meet the challenges and seize the opportunities of accommodating media productions. On-location filming activity stimulates local economies by creating jobs for Texas-based crew members and local residents, and also generates on-site spending on local goods and services to small businesses. This type of economic development includes but is not limited to: lodging, catering, transportation, location fees, lumber and construction supplies, local hires and more. Learn how to help facilitate this process through assisting filmmakers from scouting to permitting, to hospitality and more. //Panelists: Amy Borders, Director Communications & Marketing, City of Waxahachie; Kim LeBlanc, Production and Community Relations Specialist, Texas Film Commission; and Lindsey Ashley, Senior Production Consultant, Texas Film Commission

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6:30–7 p.m.  | Bus to Restaurant Romp
Sponsored by Revize
We will gather in the lobby with the bus leaving at 6:30 p.m. sharp.

7–9 p.m.  |  Restaurant Romp
Our annual event is back!  We have about nine restaurants chosen – most with reservations.  Sign-up for the restaurants will go out via eblast around the end of April.  If you didn’t get to sign up for a restaurant, you can always tag along to a restaurant without reservations.  Everyone pays for their own dinner and has a great time!

8:30–10 p.m.  |  Return to Hotel
The bus will run back and forth from the pick-up point to the hotel with the last bus back to the hotel at 10 p.m.

Thursday, June 7

7:30 a.m.–4:30 p.m.  | Registration

8–9 a.m.  |  Breakfast and Welcome
Breakfast sponsored by Swagit Productions

9–10 a.m.  |  Morning Keynote
Sponsored by Citibot

What You Say Without Saying a Word

Everything speaks – even when you are not saying a word. Communication is a vital part of your business cache. Building relationships is not as simple as it may seem. Diane will discuss ways to take away everyday “awkward moments” that are keeping you from performing at your best. As Diane routinely says, “you don’t know what you don’t know.” // Speaker: Diane Gottsman, National Etiquette Expert, The Protocol School of Texas



10–10:30 a.m.  | Networking Break with Sponsors
Sponsored by CPC



Foundational Best Practices for Public Officials and PIOs

Do you have sure-fire methods that yield successful media interactions every time? If not, this is the session for you! Whether it is an interview, a press conference, or crisis communication, knowing the do’s and don’ts of positive partnering with the media is essential. A healthy relationship with the media can spare embarrassing moments that can last a lifetime on the internet. Gain understanding, hands-on practical knowledge, and how to apply simple best practices that work. This course is designed to benefit everyone who works with media, from beginner to advanced level PIOs and executive leaders who may be called on to speak with the media. // Speaker: Gwendolyn Goins, Public Information Officer, City of Houston Municipal Courts Department

Have You Thought About Using PEG For…

PEG fees are for buying cool cameras and gee-whiz gadgets. But they’re not just for that. Here are some innovative uses of everyone’s favorite funding source. // Panelists: Eric Crosslin, Public Information Officer, City of Wichita Falls; Brian Groves, Videographer, City of San Angelo and David McElroy, PEG Manager, City of San Antonio// Moderator:  Anthony Wilson, CPC, CPM, Public Information Officer, City of San Angelo
Presentation 1 | Presentation 2 | Presentation 3

Surviving a PR Crisis

Not all emergencies involve first responders. More and more, the crisis du jour can stem from a You Tube based “comedy” troupe trolling a city council meeting to a First Amendment “audit” of your police department. And few among us haven’t had to deal with residents complaining about surprisingly high water bills the past couple of summers. Learn how your peers have successfully handled these kinds of situations and how you can develop a plan to deal with them and protect your brand.// Speakers: Tom Bryson, CPC, Director of Communications, City of Farmers Branch; David Green, Corporate Public Information and Marketing Manager, City of Austin; Shannah Hayley, FSMPS, Director Communications & Community Outreach, City of Plano; and Paul Romer, Public Information Officer, City of Belton//Moderator:  Will Hampton, Communications Director, City of Round Rock


11:45 a.m.–12:45 p.m.  |  Lunch and Membership Business Meeting

12:45–2 p.m.  |  Luncheon Keynote
Sponsored by Imaginuity

TAMIO Film Festival

Sit back and enjoy the best videos created by you and your peers in this favorite, annual TAMIO session // Moderator: Molly Fox, Director of Communications, Town of Flower Mound

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Wind, Water and Debris …Oh My!  Lessons Learned from Harvey

Hurricane Harvey was an epic event in many ways, not just because of the extent of the damage and the widespread area affected, but because of what government professionals have learned about emergency management and especially about crisis communications. There were several TAMIO members on the ground working the crisis and they came away with a great deal of insight. Learn what tools need to be in your crisis communication toolbox from real life experiences of communicators in action during Hurricane Harvey. They’ll share valuable lessons and have a little fun with some “oops” moments during the crisis that drew worldwide attention.// Panelists: Patti Jett, CPC, Public Affairs Coordinator, City of Baytown and Kim Womack, CPC, Communications Director, City of Corpus Christi

Creating A Realm For A Responsive Community

It’s one thing to do a poll for resident reaction of their favorite picture on Instagram, but another to solicit fundamental feedback on policies that make a difference. Join Shannah Hayley and Steve Stoler from the City of Plano where they are driving conversations to create meaningful community participation both in social and the virtual realm. // Panelists: Shannah Hayley, FSMPS, Director Communications & Community Outreach, City of Plano and Steve Stoler, Director of Media Relations, City of Plano

Inside Job: What Your Colleagues Want to Hear From You … And How They Want to Hear it.

Our panel will share some ideas of how to make internal communications ring true. // Panelists: Peyton Woodson Cooper, Internal Communications Manager, LBJ Hospital, Houston; Linda Klepper, Public Affairs Director, City of Schertz; and Blake Rexcoat, Director of Communications and Marketing, City of Weatherford // Moderator:  Anthony Wilson, CPC, CPM, Public Information Officer, City of San Angelo
3:15–3:45 p.m.  | Networking Break with Sponsors
Sponsored by CPC
Presentation 1 | Presentation 2 | Presentation 3

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The Website Whisperer:  A Conversation About Redesign With Dr. Jacque Lambiase

Websites. They are an important tool in our tool box, but also the bane of our existence. On the one hand, they possess critical information that our residents need and want. On the other hand, they become dumping grounds for every piece of data the city owns and eventually look cluttered and unorganized. And then there’s the dreaded redesign that comes every three to five years. What do the new trends in websites mean for your redesign efforts? Are there warning signs of website overload? How do you navigate a redesign effort without an all-out war with the city departments that are website dependent? Dr. Jacque Lambiase spent a year analyzing municipal websites across the country and she knows what works, and what doesn’t. Before you begin your website redesign, spend an hour with the Website Whisperer.// Speakers: Dr. Jacque Lambiase, Chairman of the Strategic Communications Department, Schieffer College of Communications, Texas Christian University

If it Glitters, is it Gold?

Remember when Google+ was all the rage? Or Periscope? Figuring out what new social media platform is worth the time and investment can sometimes feel like playing the tables in Vegas. Sometimes you score big and sometimes you lose it all. We’ll bring in the experts in technology and social media to talk about the latest trends, what’s new, and ask the most important question: is that new glittery toy really worth it? // Speakers: Frances LaRue, Communications and Media Specialist, City of McKinney; Ramsey Saad, IT Assistant Director, City of Round Rock; and Steven Stout, Executive Director, Texas Society of Association Executives

When Crime Strikes: How City and Public Safety PIOs Can Work Together

In March 2018, the Austin community experienced a series of package bomb explosions that tested the resilience of its police force, residents, and PIOs. Hear from members of the Austin Police Department, City of Austin, and federal agencies who worked together to provide accurate information about law enforcement activity to residents while maintaining important messaging about their community’s identity and stability.// Speakers:  David Green, Media Relations Manager, City of Austin; Michelle Lee, Special Agent, FBI – San Antonio; Brian Manley, Interim Chief, Austin Police Department; Anna Sabana, Public Information Manager, Austin Police Department; and Nicole Strong, Public Information Officer, Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), Houston//Moderator: Sara Bustilloz, CPC, Communications and Marketing Manager, City of Round Rock
Video Presentation

7–9 p.m.  | TAMI Awards Banquet
Our annual awards brought to you at night!  With over 300 entries, this is an event our members look forward to all year.  Come find out who won this year!
TAMI Awards Submission Program sponsored by VISION

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Friday, June 8

7:30 a.m.–10 a.m.  | Registration

8:00–9:35 a.m.  |  Breakfast and Morning Keynote
Breakfast sponsored by FlashVote

Breakfast With Facebook

TAMIO welcomes Facebook to its annual conference for the first time. We’re excited to hear from the social media platform that has become increasingly important to government communications as a tool for connecting with their constituents. Eva’s presentation, “Facebook for Government: Tips, Tools & Best Practices, will focus on building an online community through Facebook and learning about some of the latest tools, tips, and best practices that can help you better reach and connect with people in your area on Facebook. Following the presentation Eva will participate in a Q&A session to answer your questions and offer insight on Facebook and government.// Speaker: Eva Guidarini, U.S. Politics & Government Reach, Facebook


9:40–10:40 a.m.  |  Closing Keynote
Sponsored by Archive Social

Trippin’ the Towns of Texas: One Day at a Time

Chet Garner, host and creator of PBS’s “The Daytripper,” shares his experiences from the road and what makes a town special.  He’ll share his discoveries and give insight into how visitors and locals alike can see every town as unique.  Texans love a good story, and every Texas town has one. // Speaker: Chet Garner, “The Daytripper”, PBS




10:45 a.m.  |  Closing

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