Daily Agenda

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Speakers and sessions are subject to change. All events will take place in the hotel unless noted.

Wednesday Thursday Friday


Wednesday, June 7, 2017

1–4:30 p.m. — Registration

2–2:30 p.m. — Welcome by TAMIO President Jay Socol, CPC and Lakeway Mayor Joe Bain

2:30–3:30 p.m.   Opening Keynote  //  How Big Ideas Are Born

It’s time to start planning your city’s annual event and after doing this dozens of times, you are out of ideas.  Or maybe it’s that annual report that is becoming an annual exercise in beating your head against the wall.  Glenn Griffin and his colleagues asked dozens of creative professionals from the world to visualize how they discover the big ideas that sell some of the world’s most successful brands. Answers are revealed in a series of compelling process illustrations that take us on that journey. It’s a fascinating, behind-the-scenes experience that anyone in search of their next great idea will appreciate.

Speaker:  Dr. Glenn Griffin, Associate Professor of Advertising, Department of Advertising and PR, The University of Alabama

Opening Keynote sponsored by CivicLive

3:45–4:45 p.m. CONCURRENT SESSIONS

Nimble Thinking for the Creative Economy
Today’s world demands a different approach to thinking and productivity. The ability to anticipate, react, and adapt in the creative economy ultimately separates the winners and losers. We’ll talk about a perspective on creativity that enables us to take maximum advantage of it. How can a next-generation mindset provide the perfect complement to 21st century innovation? College students could teach us all a thing or two. Don’t get left behind: think nimble.

Speaker: Dr. Glenn Griffin, Associate Professor of Advertising, Department of Advertising and PR, The University of Alabama

The Next Generation: Staying Ahead of the Curve
These days it’s not just what’s coming next in social media, but there’s also the Internet of Things. Have you Facebook Live-d yet? Does your city have a Snapchat filter? What will Alexa say about you?  Come learn with multiple speakers from different agencies that are trying desperately to stay ahead of that curve.

Panelists: Tony Gonzales, IT Director, City of Forney; Shannah Hayley, Director of Marketing and Community Engagement, City of Plano; Kelli Lewis, Director of Marketing, City of Carrollton; and Anthony Wilson, CPC, CPM, Public Information Officer, City of San Angelo
Moderator:  Tom Bryson, CPC, Director of Communications, City of Farmers Branch
Presentation

Trends in Municipal Website Design
Join VISION, CivicLive and CivicPlus, some of the leading municipal website design companies, for a panel discussion on the trends these experts are seeing in homepage and website design. Some cities are adopting scrolling home pages. Others are implementing designs that are search centric, split-layout, and some are keeping it traditional. Whether experimental compositions or ultra-minimalism is your goal, see what templates others are coming up with across the country to help with your next redesign project.

Panelists: Gordon Duff, Customer Engagement Manager, CivicLive; Mark Friesen, Director of Marketing, CivicPlus; and Ashley Fruechting, Senior Director of Marketing, Vision
Moderator:  Greg Sowell, MBA, CPC, Director of Communications, City of Richardson
Presentation

6 p.m. — Networking Dinner at the Pool
Great food and great networking in a beautiful setting looking out on the lake.  What could be better?  How about complimentary, professional head shots?  (There will be opportunities at the breaks on Thursday to also get your picture taken.)  We’ll feed you and a cash bar will be available.


Thursday, June 8, 2017

7:30 a.m.–4:30 p.m. — Registration

8–9 a.m. — Breakfast and Welcome
TAMIO President Jay Socol, CPC, Public Communications Director, City of College Station

 

9–10:00 a.m.   Morning Keynote  //  Tonight at Ten – The Stories Behind the Stories, Live with Steve Stoler!

Many who serve in the profession of municipal information formerly worked for private news gathering outlets. The City of Plano’s Steve Stoler is one of those people. He will liven up your Thursday breakfast with compelling stories from his new book Tonight at Ten. Steve discusses the fascinating behind-the-scenes stories throughout his three decades as a reporter in Dallas-Fort Worth, the nation’s fifth largest television market. You’ll be entertained and learn from this veteran journalist as he shares his eyewitness accounts of covering a little girl stuck in a well, executions, major disasters, and sheer embarrassment at the hands of a former President of the United States.

Speaker: Steve Stoler, Director of Media Relations, City of Plano

Morning Keynote sponsored by RUSHWORKS

 

 

 

10:00–10:45 a.m. — Networking Beverage Break with Sponsors
10:45–11:45 a.m. CONCURRENT SESSIONS

Effective Advertising on Facebook, Google, and Pandora
If you think simply boosting a post is the best use of your advertising dollars on Facebook, think again. This session will share the nuts and bolts of developing ad sets that maximize your reach and resources. We’ll also share successes of advertising on Facebook to drive registration for events and programs, as well as share experience with Google ads and advertising on Pandora.

Panelists: Kristin Brown, Communications and Marketing Manager, City of Round Rock; Austin Ellington, Digital Content/Social Media Specialist, City of Round Rock; and Sara Wheeler, Assistant Coordinator – Sales & Marketing, Round Rock Sports Center
Moderator:  Will Hampton, Communications Director, City of Round Rock
Presentation

PEG-Tastic!  Creative Ways to Use PEG Funds to Engage Your Residents
This session is for those who struggle to develop engaging video content on their PEG channel or need ideas on how to best use your PEG funding.  Our PEG experts will pull back the curtain and reveal how they do it for their cities. From videos, to equipment, to programming…this session will get your creative processes flowing for your Cable Channel! Get ready to take notes and share; you’re sure to walk away with a list of ideas to take home.

Panelists: Brian Groves, Videographer, City of San Angelo; Tim Noah, Video Producer, Town of Flower Mound; and Mike Secrest, Digital Media Editor, City of Arlington
Moderator:  Jay Warren, CPC, Marketing Communications Manager, City of Arlington
Presentation

Control the Message Even Before the Trouble Begins: Proactive Issue-Spotting and Crisis Avoidance/Management Best Practices
In this session, learn how to avert a communication crisis from an experienced municipal and corporate communications counselor who will offer guidance on such best practices as: (1) reading a city council, board, or commission meeting agenda (or the online “tea leaves”) like an investigative reporter or community activist to spot where trouble could arise; (2) setting up internal processes and procedures to ensure you have a spot at the table when issues are discussed prior to being in the spotlight; and (3) developing communications plans, microsites, releases/statements, press events, and other tools or channels that can help you weather the storm.

Speaker: Colby Walton, Executive Vice President/Partner, Cooksey Communications

Noon–1 p.m. — Luncheon, General Business Meeting, and General Session

 

1–2:00 p.m.   Luncheon Keynote  // Alphabet Soup: YSK why FOMO is a real thing.

There’s already so much to tackle when it comes to social media – how often do you post; what do you post; what channels should you post to; how do you respond genuinely while staying true to your mission; and how do you promote your community without breaking the bank? Playing off the ever-changing popular acronyms found in everyday texts/social media posts, Cindy will be sharing real examples of what we can do to make social media work for our communities while also learning the lingo to better connect with the next generation.

Speaker: Cindy Lo, DMCP, Owner, Red Velvet Events

Luncheon Keynote sponsored by Imaginuity

 

Photo taken by LeeAnn Lo

 

2:15–3:15 p.m. CONCURRENT SESSIONS

One Weird Trick for Making Great Videos
Actually, you’ll get a dozen great ideas – many of them cheap and easy – for creating compelling video content. Cool gadgets, amazing apps, and the perfect plug-ins to make your videos go from drab to fab. It doesn’t matter if you are a tech newbie or a production pro, there’s something for everyone! See what’s hot in mobile production, post-production plug-ins, video for social, quick and easy gear, and even virtual reality video!

Speaker: Brian Ligon, Multimedia Specialist, City of Round Rock

Building and Managing a Content Communication Strategy
Your communication effort should go beyond simple news releases and social media posts. Creating and publishing useful content that fits within an overall communications strategy, incorporating the needs of multiple stakeholders with varying goals and objects, requires careful planning. In this session you will learn how to leverage content communications (commonly called content marketing) strategies to connect your organization’s goals to your communication efforts.

Speaker: Shannah Hayley, Director of Marketing and Community Engagement, City of Plano
Presentation

Ten Things You Can Do to Improve Your Website’s Content Right Now
Whether you have a redesign coming up or not, these tips will help you ensure that your website’s content is in tiptop shape and useful for your target audiences. Hear perspectives from different sized cities and a Texas Christian University professor who recently audited 200 municipal websites from across the country.

Panelists: Amenity Applewhite, UX Design Specialist, Web and Creative Services, City of Austin; LeaAnn Dearman, CPC, Director of Communications, City of Seabrook; and Dr. Jacqueline Lambiase, Professor and Chair of Strategic Communication Department, Texas Christian University
Moderator:  Sara Bustilloz, CPC, Public Information Officer, City of Midland
Presentation

 

3:15–3:45 p.m. — Networking Break with Sponsors
3:45–4:45 p.m. CONCURRENT SESSIONS

Digital Accessibility for All Citizens
With the recent final rule by the U.S. Access Board about Section 508 of the Rehabilitation Act of 1973, there’s a renewed urgency for cities and counties to make their digital media — including Word documents, PDFs, PowerPoint slides, e-training, videos, email and web pages — accessible to all citizens, including those with disabilities. In this session, you’ll learn the moral, legal and practical necessities for providing full accessibility and the consequences of bad accessibility. You’ll also learn specific technical solutions for lone-wolf PIOs and effective strategies for larger CIO organizations. No matter the size of your jurisdiction, this session is a must. (Repeated on Friday)

Panelists: David Ondich, ADA Program Manager, City of Austin and Bouton Jones, Senior Business Systems Analyst, City of Austin
Moderator: Jay Socol, CPC, Public Communications Director, City of College Station
Presentation
Additional Resources

Come Fly With Me – Taking to the Skies With Drones
Hear the latest on the ever-evolving law regarding flying drones and how some cities are responding and adapting.

Panelists: Al Brunner, Aviation Safety Inspector, Unmanned Aircraft Systems, Federal Aviation Administration; T. Evan Fisher, Attorney-at-Law, Nichols Jackson LLP; Taylor Kellogg, Rock Studios; and Wade Maness, Videography Multimedia Specialist, City of Pflugerville
Moderator:  Anthony Wilson, CPC, CPM, Public Information Officer, City of San Angelo
T. Evan Fisher Presentation
FAA Resources

Internal Communications – The Forgotten Audience
We tend to forget that the best ambassadors for our city’s key initiatives are our own employees.  This session will include a panel of our peers who have utilized tools such as intranets, e-newsletters and even Facebook products to keep city employees informed and engaged.  A definite must if you need new ideas or are considering an internal communication program.

Panelists: Sparkle Anderson, CPC, Director of Communications, City of Pearland; Craig Barnes, IPMA-SCP, Workforce Engagement and Outreach Administrator, City of Garland; and Kristi Wyatt, Director of Communications and Intergovernmental Relations, City of San Marcos
Moderator:  Dorothy White, MPA, Public and Media Relations Director, City of Garland
Presentation – Garland
Presentation – Pearland
Presentation – San Marcos

5–6 p.m. — TAMIO Film Festival!
Sponsored by Swagit Productions

Sit back with some popcorn and enjoy the best videos created by you and your peers in this favorite, annual TAMIO session.

Hosts: Brian Groves, Videographer, City of San Angelo; Brian Ligon, Multimedia Specialist, City of Round Rock and Tim Noah, Video Producer, Town of Flower Mound

7-9 p.m. — Dinner and TAMI Awards
Award Dinner sponsored by ArchiveSocial

Our annual awards brought to you at night!  With 320 entries, this is an event our members look forward to all year.  Come find out who won this year!


Friday, June 9, 2017

7:30 a.m.-Noon — Registration

8–8:30 a.m. — Breakfast

 

8:30–9:30 a.m.   Morning Keynote  //  Case Study: The Downtown Dallas Ambush on Police

On July 7, 2016, a gunman opened fire on police officers who were monitoring a peaceful protest taking place in downtown Dallas. At the end of the violence, five officers were killed and nine others were injured. The event drew instant attention from local, state, national, and international media during a time when news coverage was also saturated with other incidents of police related shootings that had occurred near that time.

Monica Cordova was one of the principle operators of the Dallas Police Department’s social media efforts during the incident.  In a moderated discussion about the event, she will speak about the challenges to manage media and develop messages related to the shootings during the event and the three weeks of coverage afterwards. The session will also include a question and answer period.

Speaker:  Monica Cordova, Senior Public Information Officer, City of Dallas
Moderator:  Greg Sowell, MBA, CPC, Director of Communications, City of Richardson

 

9:45–10:45 a.m. CONCURRENT SESSIONS

TAMIO Table Talks
This is your chance to talk, learn, and share about topics that are of interest to you with each other.  We’ll have a complete list of topics at the conference but issues may include:  elections and community politics, social media platforms, PEG Channel issues, and more.  Just sit at a table that interests you and if you want to move to a different table, feel free!

Moderator: Belinda Willis, CPC, Director of Communications and Marketing, City of Mansfield

Hactivism – the Not so Sweet Side of Technology
It’s like a Reese’s…the chocolate collided with the peanut butter and viola!  Reese’s peanut butter cups were born.  But this isn’t always as sweet – when technology crosses with activism.  This is when technology not only gives protesters a convenient and powerful means to spread their messages and mobilize action nationally, but also gives them an opportunity to disrupt a local government’s ability to communicate and do business with its residents. The term for these activist hackers efforts is known as “hactivism,” and in this session some of the cities who’ve gone head to head with hactivists will share their stories, offer tips, and suggestions to navigate the dangerous waters of free speech, rumor control, and transparency.

Panelists: Justin Cure, Information Services Manager, City of Longview; LeaAnn Dearman, CPC, Director of Communications, City of Seabrook; Joshua Gamble, Enterprise Solutions Designer-Infrastructure, City of Longview; and Terry Miller, Media Development Administrator, City of Longview
Moderator:  Patti Jett, CPC, Public Affairs Coordinator, City of Baytown

Digital Accessibility for All Citizens
With the recent final rule by the U.S. Access Board about Section 508 of the Rehabilitation Act of 1973, there’s a renewed urgency for cities and counties to make their digital media — including Word documents, PDFs, PowerPoint slides, e-training, videos, email and web pages — accessible to all citizens, including those with disabilities. In this session, you’ll learn the moral, legal and practical necessities for providing full accessibility and the consequences of bad accessibility. You’ll also learn specific technical solutions for lone-wolf PIOs and effective strategies for larger CIO organizations. No matter the size of your jurisdiction, this session is a must. (Repeated from Thursday)

Panelists: David Ondich, ADA Program Manager, City of Austin and Bouton Jones, Senior Business Systems Analyst, City of Austin
Moderator: Jay Socol, CPC, Public Communications Director, City of College Station
Presentation
Additional Resources

10:45–11 a.m. — Beverage Break and Checkout Time

 

11 a.m.–Noon   Closing Keynote  //  How Good are Your Presentation Skills?

In today’s world, the ability to deliver an effective presentation is a critical skill. Most people are passionate about what they do, but they can speak a different language than their audience does. They tend to get caught up in the details of their subject, often using jargon unique to their industry or profession. The result? They fail to connect with their audience. Study after study has shown that people buy on emotion and justify with fact.  Terri will teach you how to connect on an emotional level so that you can tell your story and persuade your audience to “buy” what you are “selling.”

Speaker:  Terri Ammerman, President and CEO, The Ammerman Experience